EN
BM
Build a strong foundation in business operations, leadership, service management, marketing, and organisational decision-making. This major is ideal for students who want broad management knowledge that can be applied across various industries.
The General major gives students a broad understanding of how businesses operate, compete, and grow. It is designed for students who want flexible career options across different industries, from corporate management to business development and operations.
Through this major, students will explore key areas such as quality management, retailing, marketing, social media content marketing, service operations, consumer behaviour, and international marketing.
Gain practical understanding of management, marketing, operations, and business strategy.
Prepare for roles in management, business development, operations, marketing, and consulting.
Develop decision-making, problem-solving, communication, and leadership skills for the workplace.
Students will explore practical business areas that support management, marketing, operations, and customer-focused decision-making.
General prepares students for flexible career pathways across business, operations, marketing, management, and consulting roles.
Take the next step with UNIRAZAK's Bachelor of Management (Honours) and build the skills needed for today's business world.
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