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Bachelor of Management (Honours)

Business Technology and Innovation

Explore how technology, data, digital commerce, artificial intelligence, and innovation transform modern business. This major prepares students to apply digital tools and strategic thinking in today's business world.

Duration 3 Years
Study Mode Conventional / ODL
Major Type Elective Specialisation
About This Major

Why Choose Business Technology and Innovation?

Business today is driven by technology, data, innovation, and digital transformation. This major is suitable for students who want to connect business knowledge with modern digital tools and emerging technologies.

Students will explore artificial intelligence, digital commerce, digital entrepreneurship, integrated digital marketing, business data analysis, social media strategy, and people analytics.

Digital Business Skills

Learn how digital commerce, technology, and innovation shape modern business operations.

Data-Driven Decisions

Develop skills in business data analysis and strategic application for better decision-making.

Future-Ready Knowledge

Explore AI, digital entrepreneurship, and innovation to prepare for emerging career opportunities.

What You'll Learn

Key Subjects in Business Technology and Innovation

Gain digital business knowledge through technology, innovation, e-commerce, data analysis, and digital marketing courses.

AI Technology
Digital Commerce
Digital Entrepreneurship and Technology Innovation
Integrated Digital Marketing Management
Strategic Social Media Content Marketing
Business Data Analysis and Strategic Application
People Analysis & Metrics
Career Opportunities

Future Careers in Business Technology and Innovation

This major prepares graduates for business roles that require digital awareness, innovation thinking, data understanding, and technology-driven decision-making.

Business Analyst
Digital Transformation Executive
Innovation Executive
Digital Commerce Executive
Data-Driven Marketing Executive
Technology Business Consultant
Ready to Apply?

Prepare for the Future of Digital Business

Build the business, technology, innovation, and data skills needed to succeed in a fast-changing digital economy.

Enquire Now

Submit your enquiry and our team will get back to you soon.

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+603-2730 7030 [ Enquiry ]
info@unirazak.edu.my
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